Video Advertising Basics
Many people don’t realize but the most efficient way to reach your customer base can be instructional videos or reviews! By doing this you’re not only implementing a solution and something for people to seek out. You’re spending digital facetime with potential clients with every view your video receives and best of all, it can also be free!
Communication is over seventy-percent body language according to many sociologist and psychologists. This isn’t only including gestures or expressions but also includes things you might not think of like your hair or makeup. Remember this is a first impression of yourself to potential clientele so look your best and more importantly look your part! For example, if you sell something for cars and have a channel on automotive mechanics don’t wear your Sunday suit. Or if cooking and fine dining is your topic investing 20$ in a personalized chef’s apron might not be a bad idea.
Things like clothing and other physical objects in your videos are called artifacts. Believe it or not they convey to others a person's social beliefs as well as their habits and overall personality. Take keys for instance they can indicate the complexity of someone’s life. The more keys on a key ring, the more responsibilities the person has, which could also be used to determine if they could be dedicated or not. The type of the keys could also be considered but that’s going farther down the rabbit hole than I want to go in this blog. This is just to give you a general idea of some things to think about when you’re first starting your YouTube channel or for that matter doing any sort of video promotion. So simple things like having a neat area to shoot your video and working with new and clean tools can go a long way. Having just what you need around you and no more and no less will give a sense of professionalism and let your customer know you’re not an amateur. You want your videos to flow and connect directly with your audience. Because when it comes down to it literally everything that you are showing your audience and how you show it is communicating with them on some level. No one wants to watch someone scramble around looking for what they need or for there to be an obviously unintended cut scene every five seconds.
The other thirty or some odd percent of communication can also not be ignored. You can look great have the newest props and gimmicks but if you don’t know what you’re talking about your audience will eventually catch on. If you are first starting out, you want your audience to believe that you’ve been doing this thirty years, even if you only just turned twenty-two. So most importantly know what you’re talking about and check the facts. Nothing can turn away a prospective customer more than inaccuracies and misinformation, when it comes to the facts ignorance isn’t cute. So once you’ve checked your facts rehearse it, you want your final cut to have no “ums”, awkward pauses or stutters! Write down what you’re going to say and go through it in-front of a mirror, your family or a friend. Also ask for advice because it’s always good to have another person’s perspective because after all, you’re making it for other people. Just the repetition itself will make you appear to be more confident and professional.
Now that we’ve covered the different ways you communicate to your customer in multimedia, lets focus on the most important thing; figuring out who is your audience, who are you trying to reach? If you don’t consider your audience you can come across completely the wrong way, even offensively in some cases. There are many famous accounts of marketing that were lost in translation and you don’t want to go down in those history books. So, think what are the demographics your typical customer? Also, what’s the social media platform they are most likely to be using, is it YouTube or maybe Snap Chat? Are they a middle-aged white male or possibly a stay-at-home Hispanic housewife in their late forties to early fifties? Broadly speaking figure out their generation are they Millennials, Octogenarians, Baby Boomers or Generation X then go from there. Figure out their gender, ethnicity and household income. All these factors could also be taken into consideration, along with their location. The more you know the better this information gives you a general profile of your audience and therefore how to select the correct look, artifacts and how to act and most importantly what they want to see!
This may seem like a lot but it’s only three simple principles, think of who your audience is and what they’re seeing and hearing. Whether the brand your trying to promote is a company or yourself. If you can step back put yourself in their shoes, you can successfully create a video that represents you or your company and really hit’s home with your audience. Taking you one step further to going viral and becoming an internet sensation!
